Reaction Against Behaviorism


The establishment of cognitive psychology as a subject of learning in the mid-20th century was driven by a major shift away from the dominant paradigm of the time—behaviorism—and toward a renewed interest in how the mind actively processes information.

Here’s what led to its rise:


1. Reaction Against Behaviorism (1920s–1950s)

What Behaviorism Believed:

  • Founded by John B. Watson and advanced by B.F. Skinner, behaviorism dominated American psychology.
  • It held that psychology should focus only on observable behavior, not internal mental states (which were seen as unmeasurable and unscientific).
  • Mental processes like thinking, memory, and reasoning were ignored or considered “black boxes.”

What Changed:

  • By the 1950s, limitations of behaviorism became clear.
    • It couldn’t explain language acquisition (as shown by Noam Chomsky’s critique of Skinner).
    • It struggled to explain problem-solving, planning, creativity, and attention.

The Behaviorism theory emerged in the early 20th century as a radical break from introspective psychology, which had dominated the field in the late 1800s. It was a direct response to the unscientific nature of prior psychological approaches that relied heavily on subjective introspection (people describing their own mental states).


Why Behaviorism Was Created: The Scientific Crisis in Early Psychology

1. Reaction Against Introspection and Mentalism

  • In the late 1800s and early 1900s, psychology was still closely tied to philosophy and heavily relied on introspection — people looking inward and describing their thoughts, feelings, sensations.
  • Thinkers like Wilhelm Wundt and Edward Titchener tried to make this rigorous, but the method was deeply subjective, unreliable, and non-replicable.
  • Different people gave different reports, and results couldn’t be verified or standardized.

Behaviorists asked: How can psychology be a science if it depends on unverifiable inner experiences?


The Rise of Behaviorism: A Push for Objectivity

John B. Watson (1913): “Psychology as the Behaviorist Views It”

  • Often seen as the founder of behaviorism.
  • Called for psychology to become a natural science of behavior, rejecting consciousness and introspection altogether.
  • Insisted that psychologists should study observable behavior only, using controlled experiments.

“Give me a dozen healthy infants… I’ll guarantee to take any one at random and train him to become any type of specialist — doctor, lawyer, artist — regardless of his talents, penchants, or ancestry.” — Watson

Ivan Pavlov (early 1900s): Classical Conditioning

  • Though a physiologist, Pavlov’s work on stimulus-response learning (e.g., dogs salivating at the sound of a bell) became central to behaviorism.

B.F. Skinner (1930s–50s): Radical Behaviorism

  • Developed operant conditioning — behavior is shaped by reinforcement and punishment.
  • Believed that even complex human behavior could be explained without reference to thoughts or feelings.

3. What Behaviorism Offered

  • Scientific rigor: Focused only on what could be observed, measured, and predicted.
  • Control and prediction: Believed that if we understand environmental stimuli, we can shape behavior.
  • Simplicity and clarity: Removed ambiguity around “mind,” “will,” or “consciousness.”

4. Its Blind Spots: What It Ignored

What It RejectedWhy That Became a Problem
Internal mental statesCouldn’t explain reasoning, memory, creativity, or understanding
Subjective experienceIgnored the richness of human consciousness
Language and meaningFailed to explain how children learn grammar without reinforcement (Chomsky’s critique)
Individual agencyReduced humans to passive responders to stimuli

Summary: What Was Behaviorism Responding To?

ForceDescription
🧠 Subjective introspectionPsychology’s earlier methods were unscientific and varied from person to person
🔬 Desire for scientific legitimacyPsychology wanted to align with physics and biology as a measurable science
🧪 Success of animal experimentsLearning laws (e.g. from rats and pigeons) were seen as generalizable to humans
🗣️ Frustration with vague mental terms“Mind,” “will,” or “consciousness” were viewed as metaphysical, not empirical

Legacy

While behaviorism eventually lost dominance (with the cognitive revolution of the 1950s–70s), it laid the groundwork for:

  • Rigorous experimental psychology
  • Learning theory and behavioral conditioning
  • Foundations for behavior modification, education, and even parts of organizational training

Would you like a timeline comparing Introspective Psychology → Behaviorism → Cognitive Psychology → Organizational Learning as part of your article series?

2. The Cognitive Revolution (1950s–1960s)

This was a turning point in the history of psychology. A new group of scientists began to ask:

What is happening in the mind between stimulus and response?

Key Catalysts:

  • World War II: Pilots and radar operators required training in attention, decision-making, and reaction time — behaviors that couldn’t be explained just by stimulus-response.
  • Information Theory: Concepts like coding, storage, transmission, and feedback (from computer science and telecommunications) offered metaphors for how the mind might work.
  • Rise of Computers: The brain was likened to a computer that processes, stores, and retrieves information — leading to a model of the mind as an information processor.

3. Foundational Figures and Concepts

George Miller (1956):

  • Published “The Magical Number Seven, Plus or Minus Two”, which showed that human short-term memory has limited capacity.
  • Demonstrated internal cognitive limits — something behaviorism ignored.

Ulric Neisser (1967):

  • Wrote Cognitive Psychology, the first textbook using that term.
  • Defined the field as the study of how people acquire, store, transform, and use knowledge.

Noam Chomsky (1959):

  • Critiqued Skinner’s behaviorist view of language.
  • Argued that humans have innate structures (a mental model) for language learning.

Donald Broadbent (1958):

  • Developed models of attention and information filtering — foundational in understanding how we process overwhelming input.

4. Core Assumptions of Cognitive Psychology

  • The mind actively constructs knowledge (it doesn’t just react to stimuli).
  • Mental processes can be studied scientifically through careful experimentation.
  • Humans have internal representations of the world — mental models, schemas, etc.

Summary: Why Did Cognitive Psychology Emerge?

FactorDescription
Limits of BehaviorismCouldn’t explain complex human thought and internal processes
War and TechnologyPractical needs for understanding human decision-making and attention
Computers & Information TheoryGave a metaphor and framework for modeling the mind
New Scientific MethodsExperiments on memory, language, and problem-solving made the mind measurable

Cognitive psychology laid the scientific foundation for later fields like cognitive neuroscience, artificial intelligence, and — relevant to your interest — the modern understanding of mental models in decision-making and learning.

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